Amazon noticed this trend and responded with a sale of its own.Īmazon did not disclose revenue information from its October 2022 Prime Early Access Sale. Early Black Friday promotions from other retailers have recently crept into October, giving shoppers extra time to buy gifts. Hosting a second Prime Day in October is Amazon’s attempt to kick off the holiday shopping season, experts say. Prime Day took place on July 11 and 12, and three months later, the retailer is hosting Prime Big Deal Days on Oct. Amazon is following a similar schedule this year. Select The best things to buy during October Prime Day - and what not to buy What to know about Prime Big Deal Days 2023įor the first time ever in 2022, Amazon hosted Prime Day-level events twice in one year: Prime Day, the retailer’s highly-anticipated annual summer sale, took place in July, and the Prime Early Access Sale happened three months later in October. SKIP AHEAD How did Prime Day start? | Why does Amazon host Prime Day? | Prime Day results from July 2023 | What to buy during Prime Day We also consulted experts about how the event has grown and asked them to share their predictions for Prime Big Deal Days. Since it’s coming up, we charted the history of Prime Day to help you learn about its impact. Now, Amazon is expanding Prime Day’s reach even further by hosting another version of the event this fall - Prime Big Deal Days takes place on Oct. The first day of July’s event was also the single largest sales day ever in Amazon history, according to the retailer. Globally, the July 2023 sale brought in over $12.90 billion compared to less than $1 billion when it first began in 2015, according to estimates from Digital Commerce 360. Members wait all year for the event, which has helped cement its place in the retail calendar among giants like Black Friday and Cyber Monday, and established it as what Steinman calls “the pantheon of consumer holidays.”Įven while facing challenges like changes in shopping habits due to inflation, Amazon continues to scale Prime Day to record-breaking heights. Ross Steinman, a professor of consumer psychology at Widener University. The Prime member-exclusive sale is famously one of the biggest shopping moments of the year, and despite being around for less than a decade, it’s become fully embedded in consumer culture, says Dr. Packing & Organization Travel All Packing & Organization Packing Cubes Toiletry BagsĮven if you’ve never bought something during the event, you’ve likely heard of Amazon Prime Day. Luggage Travel All Luggage Carry-ons Affordable Lightweight Backpacks Weekender BagsĪccessories Travel All Accessories On Amazon Luggage Tags Travel Pillows Tech Gadgets Pet Care Pets All Pet Care Nail Clippers Flea & Tick Cameras Smart Gadgets Tech All Smart Gadgets Smart Watches Smart Bulbs Garage Door Openers Security Fitness TrackersĬomputers Tech All Computers Laptops Gaming Laptops Laptops for College Students Computer Monitors Ergonomic Keyboardsĭogs Pets All Dogs Dog Food Dog Carriers Dog Beds Dog ToysĬats Pets All Cats Cat Food Litter Boxes Scratching Posts Cat Carriers Cat Toys Headphones Tech All Headphones Over Ear Noise Canceling Wireless Earbuds Outdoor Home & Kitchen All Outdoor Raised Garden Boxes Garden Hoses Gas Grills Beach Towels Solar Pool Covers Grilling AccessoriesĮlectronics Tech All Electronics Tvs Wifi Routers Gaming Consoles Streaming Devices Instant Cameras Handheld Gaming Consoles 3D Printers Office Home & Kitchen All Office Office Chairs Standing Desks Desk Organizers Seat Cushions Under Desk Ellipticals Small Home Appliances Home & Kitchen All Small Home Appliances Vacuums Air Conditioners Space Heaters Humidifiersīedding & Bath Home & Kitchen All Bedding & Bath Sheets Bath Towels Silk Pillowcases Duvet Inserts Kitchen Appliances & Tools Home & Kitchen All Kitchen Appliances & Tools Coffee Makers Cookware Air Fryers Mixers Kitchen Gadgets Sleep Wellness All Sleep Mattresses Pillows Blackout Curtains Sound Machines Health Wellness All Health Meal Kit Delivery Gluten-Free Meal Kit Delivery KN95 Masks N95 Masks Disposable Face Masks Air Purifiers Eco-Friendly Laundry Detergents Natural Deodorants Period Underwearįitness Wellness All Fitness Exercise Bikes Dumbbells Walking Shoes Fitness Trackers Reusable Water Bottles Oral Care Wellness All Oral Care Electric Toothbrushes Toothpastes Whiteners Floss Mouthwashes Water Flossers Hair Care Wellness All Hair Care Shampoos Purple Shampoos Thinning Hair Head Shavers Flat Irons Hair Dryers Skin Care Wellness All Skin Care Moisturizers Mineral Sunscreens Sunscreens for Kids Sunscreens for Dark Skin Acne Teen Acne Rosacea SPF Lip Balms Under Eye Patches
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